Brand Development

t Touchworks, we believe that any organization dedicated to establishing long-term relationships with their donors and customers needs to address the importance of brand image, brand identity, brand design, and brand management. We believe careful development of your ‘Brand’ is key to both growth and survival in a world where competition increases daily for attention and commitment. This is particularly true in the charitable sector. With more than 80,000 registered charities in Canada, the competition for a “share of wallet” is staggering!

What is a Brand?

Don’t be misled into thinking your brand is simply your logo. A brand is a complex mix of perceptions about what you do. It is not only your visual identity, but also includes people’s perceptions of your organization, based upon their first-hand experience. It translates into their belief and attitudes about who you are and what you stand for. It includes the acceptance of your brand by others and an attraction that makes people want to be linked with you rather than with another organization.

Branding is key for nonprofit organizations.

Branding in the nonprofit sector is particularly important because you rely on the integrity of your ‘Brand’ to build relationships with a public where differentiation in terms of “product, price or service” is difficult to achieve. This issue is compounded when several different organizations are linked with the same or a very similar social objective and in many cases, similar names. How is the donor to tell them apart? The answer lies in effective branding.

And for socially responsible businesses who want to retain and attract loyal customers, using your brand to set you apart from others has never been more critical.

Our approach to brand development is holistic and one that incorporates our years of understanding values marketing.

Contact us to discuss how we can help you.

Go back to the top